{"title":"Camelbak","description":"Bicycle enthusiast Michael Eidson was competing in a 100-mile road race, over four days in the grueling summer heat of Wichita Falls, Texas. An emergency medical technician by trade, Eidson came up with a solution to storing water on the fly: he filled an IV bag with water, slipped it into a white tube sock, and stuffed the contraption into the back of his bike jersey. He then threw the hose over his shoulder and clamped it shut with a clothes pin. Hands-free hydration was born. And CamelBak was created to pursue it.","products":[{"product_id":"podium-21oz-bike-bottle","title":"Podium 21oz Bike Bottle","description":"No matter the distance, staying hydrated while on the bike is key. Designed to fit a variety of bottle cages on the market, along with an easy squeeze design to ensure more liquid with less effort, Podium is equipped with a self-sealing cap for less spills and splatters. 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